HSMAI Feature: Using Your Brand’s Niche to Create Unique Guest Experiences

As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests.

The HSMAI Rising Marketing Leader Council explored ideas on how to connect with the guest through niche marketing strategies and experiences.

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